Friday, July 29, 2022

07.29.22 - Cle de Peau Beaute livestream at Shiseido outlet

 Moore PA Hire headed to New Jersey to provide video, audio, lighting, and livestreaming equipment and services for Cle de Peau Beaute as they celebrated National Lipstick Day with a shoppable event, broadcast from the Shiseido outlet in Edgewater, NJ.

For video, we began with (2) Birddog P4K and (1) Sony FX3. The camera feeds were fed into our premier livestream production rack - the LSE-1. The rack consists of (1) vMix Pro server, (1) Blackmagic Design 12x12 Cleanswitch, (1) Netgear M4250 switch for high-bandwidth connectivity, and a fully managed Ubiquti networking setup. Fed by the LSE-1 we provided (1) 70 inch program monitor for the talent, as well as (2) Ikan color-accurate field monitors for producers and directors. The livestream was packaged inside vMix Pro and beamed out to Bambuser for an invite-only broadcast that featured e-commerce built into the viewer to facilitate easy purchases there and then.

For audio, we provided (2) Shure ULXD4Q lavalier microphones sent back to (1) Yamaha QL-1 for mixing. 

For lighting, we provided (1) Aputure 600d and (1) Aputure 300d with a full masking and diffusion kit to dial in the look where the rendered image online is of paramount importance given we were demo-ing cosmetics products. 

Please check out some photos from the event below:



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